I wear a walk in love. shirt every single day.
I wear one when I work.
I wear one when I sleep.
I wear one when I workout.
I wear one under my suit, when I wear a suit.
I am a walk in love. super fan because I want others to be. If I don't wear a walk in love. shirt everyday, and post about it as often as possible, why should I expect others to?
It should be the same way with your business. You should be your biggest fan and cheerleader! You should be to your brand what the super fans who camp out all night, make crazy puffy paint t-shirts and memorize every lyric are to Taylor Swift. I think entrepreneurs often think they are "too cool" to be super fans, but again, if you aren't, how can you expect someone else to be?
Whenever you are around a super fan you get sucked into their fandom. Have you ever watched a football game with someone who is crazy about the team that's playing? You find yourself caught up in rooting for them, their team, and all their hopes and dreams, simply because fandom is contagious. The same is true about your business. If you are the ultimate "hype guy" for your company, you will attract people to your brand.
This is why it drives me absolutely crazy, for example, when photographers get their "About" photos taken by another photographer. If you want people to hire you to be a photographer, why would you hire someone else? You are basically giving that other photographer a full page advertisement on your website. That's why the Brooke Courtney Photography team always used iPhone photos, Smilebooth photos or photos we shot as our About photos. It simply makes sense.
If you are a carpenter, why would you hire someone else to build something for you?
If you are a graphic designer, why would you hire someone else to do your logo?
If you are a clothing company owner, why would you wear any other clothing?
I once had the pleasure of working at the wedding for one of the founders of Under Armour. And guess what? He was wearing Under Armour sneakers with his tuxedo. Because that's what super fans do. They also provided Under Armour flip flops for every woman at the wedding when they got tired of wearing their heels. Because, again, that's what super fans do.
I know that this thinking might seem intense, but super fans are intense. Intense fans will do intense things for the brands they love, and you should do the same. You should be your own SUPERFAN!
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